LATAM Field Marketing Manager: ABM & Demand Gen

Teradata; Olympia (WA); Presencial; USD 112 000 - 168 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health care

401(k) retirement plan

Paid time off

Resumo da oferta

Teradata is seeking a Manager, Field Marketing focused on LATAM with responsibilities for North America markets. You will drive ABM and demand generation to accelerate the sales cycle, build pipeline, and strengthen customer preference across multiple regions.

You will partner with LATAM sales teams, SDRs, and partners to create localized campaigns, content, and events in Spanish and Portuguese, while coordinating with the North America team for USA and Canada initiatives.

Qualificações

• Bachelor's degree required
• 5–8 years in B2B marketing, field marketing, demand generation or ABM
• Regional LATAM marketing experience across Latin America
• Experience in B2B enterprise software, data, analytics, or AI
• Strong organizational skills managing field and virtual events
• Understanding of direct and indirect (channel/partner) sales environments
• Data-driven with funnel performance analysis and actionability
• Salesforce proficiency for campaign and pipeline reporting, CRM data usage
• Proactive, self-motivated, collaborative mindset
• Fluent English and Spanish; Portuguese helpful

Responsabilidades

• Drive demand generation across LATAM with digital programs, events, partner marketing and content syndication
• Coordinate asset and campaign delivery in ABM and marketing automation platforms
• Collaborate with regional sales and SDRs to align activity with pipeline goals
• Enable localized campaigns and content for Spanish and Portuguese markets
• Design ABM programs for named and cluster accounts with multi-touch digital sequences
• Plan regional field and virtual events end-to-end
• Provide social media support for regional leaders
• Manage regional marketing calendar and budget
• Analyze full-funnel performance and adjust programs accordingly
• Support MDF and partner marketing in indirect sales markets
• Assist NA market activities alongside LATAM team
• Travel as needed

Conhecimentos

ABM programs

Demand generation

Field marketing

Salesforce

Marketing automation

Content syndication

Campaign management

Partner marketing

Formação académica

Bachelor's degree

Ferramentas

Influ2

Eloqua

Descrição da oferta de emprego

Teradata is seeking a Manager, Field Marketing focused on LATAM with responsibilities for North America markets. You will drive ABM and demand generation to accelerate the sales cycle, build pipeline, and strengthen customer preference across multiple regions.

You will partner with LATAM sales teams, SDRs, and partners to create localized campaigns, content, and events in Spanish and Portuguese, while coordinating with the North America team for USA and Canada initiatives.