LATAM Field Marketing Manager - ABM & Demand Gen

Teradata; Bismarck (ND); On-site; USD 112,000 - 168,000; Full time

Job summary

Teradata seeks a Manager, Field Marketing focused on LATAM, with responsibility for North American markets. You will lead ABM and demand gen programs, drive pipeline, and partner with LATAM sales teams, channel partners, and NA marketing. Fluency in English and Spanish required; Portuguese a plus.

Travel domestic and international as needed. Experience in B2B enterprise software, data, analytics, or AI, plus Salesforce proficiency, will help you succeed in coordinating regional campaigns across

Qualifications

• Bachelor's degree required.
• 5–8 years of experience in B2B marketing with focus on field marketing, demand generation, or ABM.
• Regional marketing experience across Latin America and knowledge of the region's markets.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills and experience managing field and virtual events.
• Understanding of direct and indirect (channel/partner) sales environments.
• Data-driven and analytical mindset with ability to translate insights into action.
• Proficient in Salesforce including campaign and pipeline reporting.

Responsibilities

• Drive demand generation activity across the LATAM region through digital programs, field events, partner marketing, and content syndication, with clear pipeline ownership.
• Coordinate assets and campaigns in ABM and marketing automation platforms (Influ2, Eloqua) for account-level targeting.
• Collaborate with regional sales leadership and SDRs to align marketing with pipeline goals and create enablement materials.
• Enable localized campaigns and messaging for Spanish- and Portuguese-speaking markets.
• Design and execute ABM programs targeting named and cluster accounts with account-level content activation.
• Plan regional field and virtual events end-to-end including Cvent build and post-event asset management.
• Provide social media support for local leaders and subject matter experts.
• Coordinate input for regional marketing calendar and budget; monitor performance.
• Take a data-driven approach to optimize full-funnel performance from lead to pipeline.
• Support channel/partner marketing activity and MDF utilization in indirect markets.
• Support USA/Canada as a secondary focus alongside LATAM with NA team.
• Travel domestically and internationally as needed.

Skills

ABM programs

Demand generation

Field marketing

Salesforce

Campaign management

English fluency

Spanish skills

Channel marketing

Marketing automation

Content syndication

Education

Bachelor's degree

Tools

Influ2

Eloqua

Job description

Teradata seeks a Manager, Field Marketing focused on LATAM, with responsibility for North American markets. You will lead ABM and demand gen programs, drive pipeline, and partner with LATAM sales teams, channel partners, and NA marketing. Fluency in English and Spanish required; Portuguese a plus.

Travel domestic and international as needed. Experience in B2B enterprise software, data, analytics, or AI, plus Salesforce proficiency, will help you succeed in coordinating regional campaigns across