Executive Director, Digital Growth & Patient Engagement

CVS Health; West Virginia; Hybrid; USD 175,000 - 335,000; Full time

Job summary

CVS Health is seeking an Executive Director of Digital Product for Membership, Engagement & Retention. Lead strategy and execution across growth, acquisition, and membership retention with a focus on omnichannel marketing, patient engagement, and CRM/Epic integration.

You will guide cross-functional teams of product, engineering, data, and design to translate growth ideas into scalable technology roadmaps that optimize patient conversion, engagement, and lifetime value.

Qualifications

• Bachelor’s degree required; graduate degree preferred.
• 10–15+ years of progressive leadership experience in healthcare operations and clinical tech product management.
• Proven history partnering with care delivery networks to improve patient growth and engagement pathways.

Responsibilities

• Lead cross-functional teams to build scalable consumer engagement platforms across marketing, sales, outreach, and retention.
• Translate growth and retention strategies into actionable product specs and robust architectures.
• Ensure integration between external marketing platforms and internal systems (Salesforce, Epic, CXone, Five9, etc.).
• Establish KPIs with executive stakeholders to drive patient visits, panel growth, and retention efficiency.
• Foster a high-performing culture with emphasis on curiosity, resilience, and accountability.

Skills

Executive presence

Healthcare eng tech

Growth & retention

Product & technical leadership

Problem solving

Hands-on leader

People leadership

Education

Bachelor’s degree

Graduate degree preferred

Tools

Salesforce

Epic EHR

CRM integrations

Job description

CVS Health is seeking an Executive Director of Digital Product for Membership, Engagement & Retention. Lead strategy and execution across growth, acquisition, and membership retention with a focus on omnichannel marketing, patient engagement, and CRM/Epic integration.

You will guide cross-functional teams of product, engineering, data, and design to translate growth ideas into scalable technology roadmaps that optimize patient conversion, engagement, and lifetime value.