Executive Director, Digital Growth & Membership

CVS Health

Nebraska

Hybrid

USD 175,000 - 335,000

Full time

35 hours ago

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Benefits offered by this job

Bonus program

Equity awards

Medical benefits

Dental benefits

Vision benefits

Retirement plan

Bonus eligibility

Job summary

CVS Health seeks an Executive Director, Digital Product - Membership, Engagement & Retention to lead technology product strategy for growth, engagement, and retention across CVS Health Delivery. You will partner with Growth and Engagement leaders to shape digital pathways and scalable platforms that drive patient acquisition, engagement, and long-term membership retention.

The ideal candidate must have deep expertise with consumer-facing healthcare engagement, growth channels, CRM/Salesforce

Qualifications

Bachelor's degree required; Graduate degree and/or clinical background preferred (RN, MD, DO, NP, PA)
10-15+ years of progressive leadership experience spanning healthcare operations and clinical technology product management
Proven history partnering with primary care delivery networks, retail clinics, or value-based care organizations

Responsibilities

Define end-to-end digital experiences from first-touch acquisition through ongoing care engagement.
Lead cross-functional teams to build scalable platforms across Marketing, CC-Sales, Field Outreach, and Retention.
Oversee CRM/Epic integration pathways and external platform integrations for personalized pathways.
Translate growth ideas and retention initiatives into actionable product specifications and roadmaps.
Establish outcome metrics linked to NPVs, panel growth, and membership retention.
Foster a high-performing product and engineering culture with empathy and rigor.