Executive Director, Digital Growth & Membership

CVS Health; United States; Remote; USD 175,000 - 335,000; Full time

Job summary

CVS Health is seeking an Executive Director of Digital Product for Membership, Engagement & Retention. You will lead strategy and execution across patient growth, onboarding, and long-term engagement within CVS Healthcare Delivery.

You will manage product, engineering, data and UX teams, ensure Salesforce and Epic integrations, and partner with marketing and clinical leaders to optimize conversion, retention, and lifetime value.

Qualifications

• Bachelor’s degree required; graduate degree preferred (RN, MD, NP, PA acceptable).
• 10–15+ years in healthcare operations and clinical tech product leadership.
• Proven track record partnering with care delivery networks to boost patient growth.

Responsibilities

• Define and drive end-to-end digital experiences for patient growth and retention.
• Lead cross-functional teams across product, engineering, data, and design.
• Integrate Salesforce/Epic with external marketing platforms for real-time pathways.
• Establish metrics and oversee successful patient acquisition and engagement.

Skills

Executive presence

Healthcare tech expertise

Product leadership

Growth & retention knowledge

Education

Bachelor’s degree

Graduate degree preferred

Tools

Salesforce CRM

Epic EHR

Data platforms

Job description

CVS Health is seeking an Executive Director of Digital Product for Membership, Engagement & Retention. You will lead strategy and execution across patient growth, onboarding, and long-term engagement within CVS Healthcare Delivery.

You will manage product, engineering, data and UX teams, ensure Salesforce and Epic integrations, and partner with marketing and clinical leaders to optimize conversion, retention, and lifetime value.