Executive Director, Digital Growth & Membership

CVSHealth

California

Remote

USD 175,000 - 335,000

Full time

3 days ago

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Benefits offered by this job

Bonus eligible

Comprehensive benefits

Equity eligibility

Job summary

CVS Health is seeking an Executive Director of Digital Product – Membership, Engagement & Retention to shape growth, acquisition and retention strategies across CVS Health Delivery. You will lead a multidisciplinary team to build scalable platforms that optimize patient conversion, engagement and lifetime value.

This senior role partners with marketing, sales, and clinical stakeholders to align digital roadmaps with business outcomes, ensuring robust integrations with CRM, Epic EHR workflows,

Qualifications

Bachelor’s degree required; graduate degree preferred.
10–15+ years leadership in healthcare operations and clinical technology product management.
Proven track record partnering with care delivery networks to improve patient growth and engagement.

Responsibilities

Define and execute end-to-end digital experiences from first touch to ongoing engagement.
Lead cross-functional teams to translate growth strategies into scalable roadmaps.
Ensure integration between external growth platforms and internal systems like Salesforce and Epic EHR.
Foster a high-performing culture with curiosity, resilience, and accountability.

Skills

Executive presence

Healthcare tech

Growth & retention

Product leadership

Problem solving

Hands-on leadership

People leadership

Education

Bachelor’s degree

Graduate degree preferred

Tools

Salesforce

Epic EHR

Five9

CXone

Job description

This senior role partners with marketing, sales, and clinical stakeholders to align digital roadmaps with business outcomes, ensuring robust integrations with CRM, Epic EHR workflows,

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