Executive Director, Digital Growth & Membership

CVS Health; Washington; Hybrid; USD 175,000 - 335,000; Full time

Job summary

CVS Health is seeking an Executive Director of Digital Product for Membership, Engagement & Retention. You will shape product strategy and lead a multidisciplinary team spanning Product, Engineering, Data, Salesforce, and UX.

You will own end-to-end patient lifecycle initiatives, from acquisition to ongoing engagement, leveraging Salesforce and Epic integrations to optimize value-based care pathways.

Qualifications

• Bachelor's degree required; graduate degree or clinical background preferred (RN, MD, DO, NP, PA).
• Extensive leadership experience in healthcare technology product management (10–15+ years).
• Proven track record partnering with care delivery networks to improve patient growth and engagement.

Responsibilities

• Define end-to-end digital experiences for patient growth and retention across CVS HCD businesses.
• Lead cross-functional teams to translate growth strategies into scalable product roadmaps.
• Integrate external platforms with Salesforce, Epic, and internal systems to personalize patient journeys.
• Establish metrics and accountability for acquisition, engagement, and retention outcomes.

Skills

Executive presence

Healthcare tech

Growth/retention

Leadership

Product leadership

Analytical thinking

Team leadership

Education

Bachelor's degree

Graduate degree or clinical background preferred

Tools

Salesforce

Epic EHR

Job description

CVS Health is seeking an Executive Director of Digital Product for Membership, Engagement & Retention. You will shape product strategy and lead a multidisciplinary team spanning Product, Engineering, Data, Salesforce, and UX.

You will own end-to-end patient lifecycle initiatives, from acquisition to ongoing engagement, leveraging Salesforce and Epic integrations to optimize value-based care pathways.