Executive Director, Digital Growth & Membership

CVS Health; New Jersey; Hybrid; USD 175,000 - 335,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid time off

Retirement savings options

Wellness programs

Job summary

CVS Health is seeking an Executive Director of Digital Product for Membership, Engagement & Retention. You will lead the strategy and roadmap for patient growth, engagement, and retention across CVS Healthcare Delivery, collaborating with marketing, sales, and clinical stakeholders to shape omnichannel experiences.

You'll manage a cross-disciplinary team of product managers, engineers, data scientists, and CRM/Epic integrators to deliver scalable platforms that drive new patient visits, ongoing

Qualifications

• Bachelor’s degree required; graduate degree and/or clinical background preferred.
• 10–15+ years of progressive leadership experience in healthcare operations and clinical technology product management.
• Track record of partnering with primary care networks to improve patient growth and engagement.

Responsibilities

• Define end-to-end digital experiences from first touch to ongoing care engagement.
• Partner with Growth, Marketing, Sales, and Retention leaders to shape strategy.
• Lead cross-functional teams across product, eng, data, and design.
• Ensure CRM/Epic integration and platform interoperability with external systems.
• Drive metrics for patient acquisition, engagement, retention, and value growth.

Skills

Executive Presence

Healthcare Tech

Growth & Retention

Product Leadership

Problem Solving

Hands-on Leadership

People Leadership

Education

Bachelor's degree

Graduate degree preferred

Tools

Salesforce

Epic EHR

CRM integration

CXone

Five9

Job description

CVS Health is seeking an Executive Director of Digital Product for Membership, Engagement & Retention. You will lead the strategy and roadmap for patient growth, engagement, and retention across CVS Healthcare Delivery, collaborating with marketing, sales, and clinical stakeholders to shape omnichannel experiences.

You'll manage a cross-disciplinary team of product managers, engineers, data scientists, and CRM/Epic integrators to deliver scalable platforms that drive new patient visits, ongoing