Executive Director, Digital Growth, Membership & Engagement

CVS Health; Texas; Hybrid; USD 175,000 - 335,000; Full time

Job summary

CVS Health is seeking an Executive Director of Digital Product for Membership, Engagement & Retention. You will shape growth-focused strategies across patient acquisition, engagement, and long-term retention, leading a multidisciplinary team of product managers, engineers, data scientists, and designers.

You will collaborate with executive leaders across Brand, Marketing, Sales, Outreach, and Retention to deliver scalable technology roadmaps, while ensuring seamless CRM/Epic integration and

Qualifications

• Bachelor's degree required; grad degree and/or clinical background preferred (RN, MD, DO, NP, PA).
• 10–15+ years of progressive healthcare leadership experience in operations and clinical technology product management.
• Proven track record partnering with primary care networks to improve patient growth and engagement.

Responsibilities

• Define end-to-end digital experiences from first touch through ongoing care engagement.
• Partner with Growth & Engagement leadership to align channels and retention programs.
• Establish metrics tying technology investments to NPVs, panel growth, and retention.
• Lead cross-functional teams to build scalable platforms across Marketing, Call Center, Outreach, and Retention.
• Oversee CRM/Epic integration pathways and external platform integrations.
• Drive continuous improvement of digital conversion funnels and service recovery pathways.
• Lead with empathy to develop a high-performing product and engineering organization.

Skills

Executive Presence

Healthcare Engagement Tech

Growth & Retention

Product & Technical Leadership

Problem-Solving

Hands-on Leader

People Leadership

Education

Bachelor's degree

Graduate degree / clinical background preferred

Tools

Salesforce

Epic EHR

Job description

CVS Health is seeking an Executive Director of Digital Product for Membership, Engagement & Retention. You will shape growth-focused strategies across patient acquisition, engagement, and long-term retention, leading a multidisciplinary team of product managers, engineers, data scientists, and designers.

You will collaborate with executive leaders across Brand, Marketing, Sales, Outreach, and Retention to deliver scalable technology roadmaps, while ensuring seamless CRM/Epic integration and