Executive Director, Digital Growth & Membership (Remote)

CVS Health; Florida; Hybrid; USD 175,000 - 335,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Equity award program

Bonus eligibility

Job summary

CVS Health is seeking an Executive Director, Digital Product – Membership, Engagement & Retention, to lead strategy and execution across growth, acquisition, and membership retention. You will oversee product, engineering, data, and platform integration teams to optimize patient conversion, engagement, and lifetime value.

The role emphasizes CRM/Salesforce integrations and Epic as core platforms, with a focus on omnichannel strategies and value-based care program engagements.

Qualifications

• Executive leadership with healthcare tech experience and strong communication skills.
• Deep knowledge of patient growth, engagement channels, and retention programs.
• Proven ability to translate growth strategies into scalable product roadmaps.

Responsibilities

• Lead cross-functional teams to build scalable digital platforms across marketing, sales, outreach, and retention.
• Oversee integration between external growth platforms and internal systems (Salesforce, Epic) to enable real-time patient engagement.
• Partner with executives to define outcomes and drive patient acquisition, engagement, and membership growth.

Skills

Executive presence

Healthcare engagement tech

Growth & retention domain knowledge

Product & technical leadership

Problem-solving & accountability

Hands-on leadership

People leadership

Education

Bachelor’s degree

Graduate degree / clinical background preferred

Tools

Salesforce integrations

Epic EHR workflows

CRM platforms

Job description

CVS Health is seeking an Executive Director, Digital Product – Membership, Engagement & Retention, to lead strategy and execution across growth, acquisition, and membership retention. You will oversee product, engineering, data, and platform integration teams to optimize patient conversion, engagement, and lifetime value.

The role emphasizes CRM/Salesforce integrations and Epic as core platforms, with a focus on omnichannel strategies and value-based care program engagements.