Head of Digital Growth, Engagement & Membership
CVS Health
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Job summary
CVS Health is seeking an Executive Director of Digital Product for Membership, Engagement & Retention to lead growth-focused product strategy across CVS Health Delivery. You will guide cross-functional teams of product, engineering, data science, and design to scale patient acquisition, engagement, and retention initiatives.
The role requires deep healthcare engagement expertise, CRM/Salesforce and Epic EHR experience, and a strong track record in growth and retention.
Qualifications
- Bachelor's degree required; graduate degree and/or clinical background preferred.
- 10-15+ years of progressive leadership experience in healthcare operations and clinical technology product management.
- Track record partnering with primary care delivery networks, retail clinics, or value-based care organizations to improve patient growth and engagement pathways.
Responsibilities
- Define and execute digital product strategy for growth and retention across CVS HCD.
- Lead cross-functional teams of product, engineering, data science, and design.
- Ensure CRM/Epic integration and Salesforce interoperability for seamless workflows.
- Drive patient acquisition, engagement, and lifetime value across omnichannel programs.
Skills
Education
Tools
Job description
CVS Health is seeking an Executive Director of Digital Product for Membership, Engagement & Retention to lead growth-focused product strategy across CVS Health Delivery. You will guide cross-functional teams of product, engineering, data science, and design to scale patient acquisition, engagement, and retention initiatives.
The role requires deep healthcare engagement expertise, CRM/Salesforce and Epic EHR experience, and a strong track record in growth and retention.
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