Executive Director, Digital Growth & Membership Experience

CVS Health; North Carolina; Hybrid; USD 175,000 - 335,000; Full time

Job summary

CVS Health is seeking an Executive Director of Digital Product for Membership, Engagement & Retention. Lead strategy and execution across omnichannel marketing, patient acquisition, and long-term retention, directing a multidisciplinary team to deliver scalable platforms and real-time engagement.

The role requires deep healthcare engagement experience and a track record in leading growth-focused product initiatives, with domestic travel and remote work flexibility in the U.S.

Qualifications

• Bachelor's degree is required; advanced degree or clinical background is preferred.
• 10–15+ years of healthcare operations and product leadership experience.
• Proven history partnering with care delivery networks to improve patient growth and engagement.

Responsibilities

• Define end-to-end digital experiences for patient growth and retention.
• Lead cross-functional teams to translate growth strategies into scalable technology roadmaps.
• Oversee CRM/Epic integration pathways with Salesforce, CXone, and internal systems.
• Establish metrics linking technology investments to patient visits, engagement, and retention.

Skills

Executive Presence

Product Leadership

Growth & Retention

Cross-functional Leadership

Education

Bachelor's degree

Graduate degree / clinical background preferred

Tools

Salesforce

Epic EHR

Job description

CVS Health is seeking an Executive Director of Digital Product for Membership, Engagement & Retention. Lead strategy and execution across omnichannel marketing, patient acquisition, and long-term retention, directing a multidisciplinary team to deliver scalable platforms and real-time engagement.

The role requires deep healthcare engagement experience and a track record in leading growth-focused product initiatives, with domestic travel and remote work flexibility in the U.S.