Executive Director, Digital Growth & Membership Engagement

CVS Health

California

Hybrid

USD 175,000 - 335,000

Full time

4 days ago

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Benefits offered by this job

Comprehensive benefits package

Bonus eligibility

Equity award program

Paid time off

Job summary

CVS Health is seeking an Executive Director of Digital Product for Membership, Engagement & Retention to lead growth-centric product strategy across patient lifecycle platforms. You will guide the end-to-end experience from acquisition to retention, align cross-functional teams, and drive scalable CRM and Epic integrations across marketing, sales, outreach, and retention programs.

The role requires deep expertise in consumer healthcare engagement, growth channels, and enterprise platforms, with

Qualifications

Bachelor's degree required; graduate degree preferred.
10-15+ years of progressive leadership experience in healthcare technology.
Track record partnering with primary care networks, retail clinics, or value-based care to improve growth and engagement.

Responsibilities

Partner with Growth & Engagement leadership to define end-to-end digital experiences from acquisition to retention.
Lead cross-functional teams to translate growth strategies into scalable product roadmaps and integrations.
Oversee CRM/Epic integration pathways and ensure alignment with external platforms and internal systems.
Drive continuous improvement of patient acquisition, engagement, and lifecycle outcomes.