Executive Director, Digital Growth & Membership Engagement

CVS Health; Virginia; Hybrid; USD 175,000 - 335,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid time off

Retirement savings options

Wellness programs

Equity awards

Job summary

CVS Health in the United States is seeking an Executive Director, Digital Product – Membership, Engagement & Retention to shape strategy and execution across growth, acquisition and long-term membership. You will lead a multidisciplinary team spanning Product, Engineering, Data and UX, and drive CRM/Epic integrations to optimize patient pathways.

You will partner with Brand, Marketing, Sales and Operations to define outcomes, accelerate patient growth, improve retention, and deliver scalable

Qualifications

• Bachelor's degree required; Graduate degree and/or clinical background preferred.
• 10–15+ years of progressive leadership experience in healthcare operations and clinical technology product management.
• Proven history of partnering with primary care networks, retail clinics, or value-based care organizations to improve patient growth and engagement pathways.

Responsibilities

• Define end-to-end digital experiences from first-touch acquisition through ongoing care engagement.
• Translate growth and retention strategies into scalable product specifications and CRM/Epic integrations.
• Lead cross-functional teams across product, engineering, data, Salesforce and design to deliver scalable growth tech.
• Ensure integration between external marketing platforms and internal systems to personalize patient pathways.
• Drive patient acquisition, engagement, and long-term membership retention.

Skills

Executive presence

Healthcare & Engagement tech

Growth & retention

Product & technical leadership

Problem solving

Hands-on leadership

People leadership

Education

Bachelor's degree

Graduate degree or clinical background preferred

Job description

CVS Health in the United States is seeking an Executive Director, Digital Product – Membership, Engagement & Retention to shape strategy and execution across growth, acquisition and long-term membership. You will lead a multidisciplinary team spanning Product, Engineering, Data and UX, and drive CRM/Epic integrations to optimize patient pathways.

You will partner with Brand, Marketing, Sales and Operations to define outcomes, accelerate patient growth, improve retention, and deliver scalable