Executive Director, Digital Growth & Membership

CVS Health

Oklahoma

Hybrid

USD 175,000 - 335,000

Full time

4 days ago

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Benefits offered by this job

Comprehensive benefits

Bonus program

Equity awards

Job summary

CVS Health is seeking an Executive Director, Digital Product - Membership, Engagement & Retention to lead strategy and delivery across growth, engagement, and retention portfolios in Healthcare Delivery. The role collaborates with executive leaders to shape omnichannel experiences and scalable platforms across CRM and Epic ecosystems.

You will build and mentor a cross-functional team of product managers, engineers, data scientists, Salesforce specialists, and UX designers to translate growth

Qualifications

Bachelor's degree required; graduate degree preferred.
10-15+ years of progressive healthcare leadership experience.
Proven history of partnering with care delivery networks to improve patient growth and engagement pathways.

Responsibilities

Define end-to-end digital experiences from acquisition through ongoing engagement.
Lead cross-functional teams to build scalable marketing and CRM platforms.
Oversee CRM/Epic integration pathways with Salesforce, CXone, Five9.
Drive patient growth, engagement and retention metrics across programs.
Ensure alignment with executive leadership and business outcomes.

Skills

Executive presence

Healthcare engagement tech

Growth & retention knowledge

Product & technical leadership

Problem-solving & accountability

Hands-on leader

People leadership

Education

Bachelor's degree required; Graduate degree preferred

Tools

Salesforce CRM

Epic EHR

Data analytics tools

Job description

You will build and mentor a cross-functional team of product managers, engineers, data scientists, Salesforce specialists, and UX designers to translate growth

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