Executive Director, Digital Growth & Membership (Remote)
CVS Health
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Benefits offered by this job
Job summary
CVS Health is seeking an Executive Director, Digital Product - Membership, Engagement & Retention, to lead strategy and execution across growth, acquisition, and membership retention initiatives. You will guide a multidisciplinary team to optimize patient acquisition, engagement, and lifetime value through CRM, omnichannel marketing, and Epic integration.
The role requires deep healthcare engagement experience, executive presence, and a track record of scaling consumer engagement tools in a
Qualifications
- Bachelor's degree required; Graduate degree preferred (RN, MD, DO, NP, PA)
- 10-15+ years of progressive leadership experience spanning healthcare operations, clinical technology product management
- Proven history of partnering with primary care delivery networks, retail clinics, or value-based care organizations to improve patient growth and engagement pathways
Responsibilities
- Define end-to-end digital experiences from first touch through care engagement.
- Lead cross-functional teams to translate growth and retention strategies into product specs and scalable architectures.
- Oversee integration pathways between external platforms (ad networks, partner feeds) and internal systems (Salesforce, Five9, Epic).
- Drive measurable patient growth and engagement across HCD domains.
Skills
Education
Tools
Job description
CVS Health is seeking an Executive Director, Digital Product - Membership, Engagement & Retention, to lead strategy and execution across growth, acquisition, and membership retention initiatives. You will guide a multidisciplinary team to optimize patient acquisition, engagement, and lifetime value through CRM, omnichannel marketing, and Epic integration.
The role requires deep healthcare engagement experience, executive presence, and a track record of scaling consumer engagement tools in a
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