Enterprise Solutions Product Marketing Lead

Hitachi - Vantara; Town of Vermont (WI); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Bonus programs

Industry-leading benefits

Job summary

Hitachi Vantara seeks a Product Marketing professional to own the go-to-market for Business Applications & Databases, translating complex technology into a compelling market narrative. You will develop differentiated stories and practical tools for sellers, partners, and customers.

The role emphasizes cross-functional collaboration across product, sales, technical, partner, and marketing teams, with opportunities to shape global GTM strategies and outcomes.

Qualifications

• 3-5 years in product marketing, solutions marketing, product management, technical marketing, or enterprise B2B technology marketing.
• Experience owning or supporting go-to-market strategy and execution—solution launches, campaigns, sales plays, or related commercialization work.
• Proven ability to translate complex technical capability into clear positioning, messaging, value propositions, and customer-facing content.
• Experience building solution-oriented assets and enablement materials: web pages, solution briefs, data sheets, sales presentations, and sales tools.
• Experience supporting sales enablement, partner marketing, channel enablement, or field-readiness programs.

Responsibilities

• Define and own domain go-to-market for Business Applications & Databases: positioning, messaging, target audiences, and the solution narrative.
• Translate solution strategy and technical capability into differentiated, outcome-led stories for buyers, sellers, and partners.
• Create customer-facing assets: solution pages, data sheets, sales presentations, and enablement tools.
• Lead sales and partner enablement to support the buyer journey from awareness to purchase.
• Collaborate across data & cyber resilience and virtualization & cloud to deliver cross-domain GTM plans.

Job description

Hitachi Vantara seeks a Product Marketing professional to own the go-to-market for Business Applications & Databases, translating complex technology into a compelling market narrative. You will develop differentiated stories and practical tools for sellers, partners, and customers.

The role emphasizes cross-functional collaboration across product, sales, technical, partner, and marketing teams, with opportunities to shape global GTM strategies and outcomes.