Enterprise Solutions Product Marketing Lead

Hitachi - Vantara; South Dakota; On-site; USD 110,000 - 120,000; Full time

Job summary

Hitachi Vantara is seeking a Product Marketing professional to own the go-to-market for Business Applications & Databases, translating complex technology into clear market stories and practical tools for sellers. You will shape positioning, messaging, and buyer narratives and collaborate across product, sales, technical, partnership, and marketing teams.

This role emphasizes delivering timely, evidence-based content—solution pages, data sheets, sales decks—and enabling sales and partners across

Qualifications

• 3-5 years in product marketing, solutions marketing, product management, or enterprise B2B technology marketing.
• Experience owning or supporting go-to-market strategy and execution – launches, campaigns, sales plays.
• Proven ability to translate complex technical capability into clear positioning, messaging, and content.
• Experience building solution-oriented assets and enablement materials: web pages, data sheets, and presentations.
• Experience supporting sales enablement, partner marketing, or field-readiness programs.
• Experience in a global enterprise technology environment and multi-stakeholder buying cycles.
• Strong analytical skills with evidence-driven decision making.
• Strong writing and editing with proof-backed claims.

Responsibilities

• Own domain go-to-market: positioning, messaging, buyer needs, and solution narrative.
• Translate technical capability into differentiated, outcome-led stories for buyers and sellers.
• Create customer-facing assets: pages, briefs, data sheets, decks, and tools.
• Enable sales and partners with assets and readiness across buyer journeys.
• Lead cross-domain execution across Data & Cyber Resilience and Virtualization & Cloud.

Skills

Go-to-market strategy

Messaging & positioning

Enterprise B2B marketing

Content development

Sales enablement

Cross-functional collaboration

Analytical skills

Strong writing

Education

Bachelor's degree in Marketing/Business/Tech

Job description

Hitachi Vantara is seeking a Product Marketing professional to own the go-to-market for Business Applications & Databases, translating complex technology into clear market stories and practical tools for sellers. You will shape positioning, messaging, and buyer narratives and collaborate across product, sales, technical, partnership, and marketing teams.

This role emphasizes delivering timely, evidence-based content—solution pages, data sheets, sales decks—and enabling sales and partners across