Enterprise Solutions Marketing Lead for Data & Apps

Hitachi Vantara Corporation; Charleston (WV); Hybrid; USD 80,000 - 110,000; Full time

Job summary

Hitachi Vantara is seeking a Product Marketing professional to own the go-to-market for Business Applications & Databases, translating complex technology into a clear market story. You’ll craft differentiated narratives and enable the field with practical tools for live conversations.

This role requires building evidence-based positioning, collaborating with product, sales, and partners, and driving initiatives across Data & Cyber Resilience and Virtualization & Cloud.

Qualifications

• 3–5 years in product marketing, solutions marketing, product management, technical marketing, or enterprise B2B technology marketing.

Responsibilities

• Domain go-to-market: Strategy and execution for Business Applications & Databases: positioning, messaging, target audiences, buyer needs, and the solution narrative.
• Value propositions that hold up: Translate solution strategy and technical capability into differentiated, outcome-led stories that survive contact with enterprise buyers, sellers, and partners.
• Customer-facing assets that get used: Solution pages, solution profiles, data sheets, sales presentations, and sales tools — accurate, differentiated, and built for how buyers actually evaluate.
• Sales and partner enablement: Assets and readiness that support the buyer journey from awareness through purchase, strengthen field readiness, and activate partners.
• Cross-domain execution: Established go-to-market plans and priority solution plays across Data & Cyber Resilience and Virtualization & Cloud.
• Cross-functional alignment: Work with product, sales, technical, partner, and marketing teams across messaging, content, enablement, campaigns, launches, and solution plays.

Skills

Product marketing

Go-to-market strategy

Content creation

Sales enablement

Tools

AI/LLM tools

Job description

Hitachi Vantara is seeking a Product Marketing professional to own the go-to-market for Business Applications & Databases, translating complex technology into a clear market story. You’ll craft differentiated narratives and enable the field with practical tools for live conversations.

This role requires building evidence-based positioning, collaborating with product, sales, and partners, and driving initiatives across Data & Cyber Resilience and Virtualization & Cloud.