Enterprise Solutions Marketing Lead

Hitachi - Vantara; South Carolina; On-site; USD 110,000 - 120,000; Full time

Job summary

Hitachi Vantara is seeking a product marketer for Business Applications and Databases. You will turn complex data infrastructure concepts into a clear market story and practical assets for sellers.

The role reports to product marketing leadership and collaborates across product, sales, partners, and marketing to drive go-to-market excellence. You will own positioning, messaging, and solution narratives, develop customer-facing assets, enable the field, and help shape cross-domain plays in Data &

Qualifications

• 3-5 years in product marketing, solutions marketing, product management, or enterprise B2B technology marketing.
• Experience owning or supporting go-to-market strategy and execution - solution launches and campaigns.
• Proven ability to translate complex technical capability into clear positioning and content.
• Experience building solution-oriented assets: web pages, data sheets, and sales tools.
• Experience supporting sales enablement and field-readiness programs.
• Experience in global enterprise technology environments with multi-stakeholder buying cycles.

Responsibilities

• Domain go-to-market for Business Applications & Databases: positioning, messaging, buyers, and solution narrative.
• Translate strategy and capability into differentiated, outcome-led stories for buyers and sellers.
• Create customer-facing assets: web pages, solution briefs, data sheets, and sales tools.
• Enable sales and partners with assets and readiness across the buyer journey.
• Coordinate cross-domain plans across Data & Cyber Resilience and Virtualization & Cloud.
• Collaborate with product, sales, technical, partner, and marketing teams on messaging and campaigns.
• Gather customer, market, and competitive inputs to sharpen differentiation and accuracy.

Skills

Go-to-market strategy

Positioning & messaging

Sales enablement

Cross-functional collaboration

Analytical mindset

Strong writing

Tools

AI/LLM familiarity

Content creation tools

Job description

Hitachi Vantara is seeking a product marketer for Business Applications and Databases. You will turn complex data infrastructure concepts into a clear market story and practical assets for sellers.

The role reports to product marketing leadership and collaborates across product, sales, partners, and marketing to drive go-to-market excellence. You will own positioning, messaging, and solution narratives, develop customer-facing assets, enable the field, and help shape cross-domain plays in Data &