Enterprise Martech Strategy Lead

Wunderman Thompson (DBA VML); Kansas City (MO); On-site; USD 75,000 - 180,000; Full time

Job summary

Wunderman Thompson (VML) partners with Mazda North America Operations to lead the enterprise Martech technology strategy, connecting Mazda’s business goals to CDP, CRM, personalization, and governance decisions. The role helps translate strategy into measurable outcomes across the Martech ecosystem.

The Associate Director collaborates with Mazda stakeholders and agency partners to shape roadmaps, drive alignment, and prepare decisions for senior leadership, with a minimum four days per week

Qualifications

• Bachelor's degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field.
• 6+ years of experience in technology strategy, marketing technology strategy, digital transformation, business analysis, consulting, or enterprise platform delivery.
• Strong knowledge of Martech ecosystems, including CDP, CRM, personalization, analytics, customer journey orchestration, media activation, content operations, and data governance.
• Experience with major Martech platforms including Adobe and Salesforce Marketing Cloud.

Responsibilities

• Support end-to-end Mazda Martech roadmap across CDP, CRM, personalization, content operations, taxonomy, analytics, and data engineering.
• Translate Mazda's priorities into workstreams, requirements, and roadmap inputs for fundable use cases.
• Develop materials to support build, buy, partner, defer, or stop decisions across the Martech ecosystem.
• Identify risks and dependencies early and propose clear paths forward.

Skills

Martech ecosystems knowledge

Cross-functional collaboration

Roadmap and governance

Education

Bachelor's degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field

Tools

Adobe Experience Platform

Real-Time CDP

Adobe Journey Optimizer

Customer Journey Analytics

Adobe Experience Manager

Adobe Target

Salesforce Marketing Cloud

Claravine

Domo

TransUnion

LiveRamp

The Trade Desk

DV360

Meta

Google Ads

Salesforce CRM

WPP Open

Job description

Wunderman Thompson (VML) partners with Mazda North America Operations to lead the enterprise Martech technology strategy, connecting Mazda’s business goals to CDP, CRM, personalization, and governance decisions. The role helps translate strategy into measurable outcomes across the Martech ecosystem.

The Associate Director collaborates with Mazda stakeholders and agency partners to shape roadmaps, drive alignment, and prepare decisions for senior leadership, with a minimum four days per week