Martech Strategy Director: Enterprise Roadmaps & Governance

Wunderman Thompson (DBA VML)

Chicago (IL)

Hybrid

USD 100,000 - 230,000

Full time

8 days ago

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Job summary

Wunderman Thompson (DBA VML) seeks a Director of Martech Technology Strategy to shape Mazda NAO's enterprise Martech roadmap. You will own the integrated Martech picture—CDP, CRM, personalization, taxonomy, analytics, and data engineering—aligning business goals with practical roadmaps and executive decisions.

You will lead audience governance, use cases, and cross-functional collaboration, with a four-day in-office requirement and travel as needed.

Qualifications

Bachelor's degree in a related field.
8+ years of experience in technology strategy or enterprise platform strategy.
Experience owning enterprise roadmaps across multiple teams and platforms.
Strong knowledge of Martech ecosystems (CDP, CRM, personalization, analytics).
Experience with Adobe and Salesforce marketing platforms.

Responsibilities

Own Mazda Martech roadmap across CDP, CRM, personalization, taxonomy, analytics, and data engineering.
Translate business priorities into a technology strategy with use cases and roadmaps.
Lead governance standards for taxonomy and platform ecosystems.
Set strategic direction for CRM, personalization, and journey orchestration.
Coordinate cross-agency work with Mazda Marketing, Digital, IT, Legal, and partners.
Define measurement frameworks and build value narratives for leadership.