Enterprise Growth & ABM Marketing Lead

Descript; San Francisco (CA); Hybrid; USD 210,000 - 230,000; Full time

Benefits offered by this job

Healthcare

401k matching

Catered lunches

Flexible vacation

Job summary

Descript is seeking a Head of Enterprise Marketing to own the upmarket motion end-to-end, partnering with Sales, Product, RevOps and Marketing to drive enterprise pipeline.

You’ll define ICPs, select target accounts, build ABM programs and lifecycle plays to convert self-serve users into enterprise contracts, and measure program performance.

Based in San Francisco with remote/hybrid options, this role offers a base salary of $210k–$230k and a strong benefits package.

Qualifications

• 8+ years of B2B marketing experience, with at least 3 years building or scaling an upmarket or enterprise demand motion.
• Experience at a PLG or product-led company—you understand the self-serve-to-enterprise conversion motion and have driven it.
• Consumer-to-B2B crossover experience; you know how to market to users who are also buyers.
• Strong analytical skills and a track record of building measurement frameworks that actually get used.
• Experience co-owning pipeline targets with Sales in an accountable, collaborative way.

Responsibilities

• Co-own upmarket pipeline targets with Sales in partnership with RevOps and Marketing.
• Build and execute an enterprise demand playbook (ICP, target accounts, channel mix, offers, campaigns).
• Develop vertical prioritization and ABM programs for high-fit accounts.
• Own enterprise lifecycle programs from self-serve to contracted enterprise deals.
• Partner with Product, Sales and RevOps to optimize pricing, packaging, and programs.

Skills

B2B Marketing

Enterprise Demand

ABM

Analytics

Cross-functional leadership

Tools

CRM systems

MAP integration

Job description

Descript is seeking a Head of Enterprise Marketing to own the upmarket motion end-to-end, partnering with Sales, Product, RevOps and Marketing to drive enterprise pipeline.

You’ll define ICPs, select target accounts, build ABM programs and lifecycle plays to convert self-serve users into enterprise contracts, and measure program performance.

Based in San Francisco with remote/hybrid options, this role offers a base salary of $210k–$230k and a strong benefits package.