Enterprise Growth Marketing Lead (Remote)

Kenyan Edu; San Francisco (CA); Hybrid; USD 180,000 - 230,000; Full time

Benefits offered by this job

Healthcare

401k matching

Catered lunches

Flexible vacation

Job summary

Descript is seeking a Head of Enterprise Marketing to own the upmarket motion end-to-end. This leader will craft ICP definitions, target accounts, and multi-channel campaigns, collaborating with Product, Sales, Growth/Paid, and RevOps to instrument and scale enterprise demand.

You will co-own upmarket pipeline targets, design lifecycle plays from self-serve to enterprise, and drive measurable improvements in pipeline contribution and program performance.

Qualifications

• 8+ years of B2B marketing experience
• Experience scaling upmarket/enterprise demand motions
• Experience with PLG or product-led growth
• Consumer-to-B2B marketing crossover
• Strong analytics and measurement frameworks
• Collaborative, cross-functional leadership with Sales, Product, RevOps

Responsibilities

• Launch enterprise demand motion with ICP, target accounts, and multi-channel playbooks
• Co-own upmarket pipeline targets with Sales
• Design and optimize self-serve to enterprise conversion plays
• Build and maintain enterprise lifecycle programs with RevOps
• Lead measurement frameworks for channel performance and pipeline attribution
• Partner with Field Marketing on high-touch deal acceleration programs

Job description

Descript is seeking a Head of Enterprise Marketing to own the upmarket motion end-to-end. This leader will craft ICP definitions, target accounts, and multi-channel campaigns, collaborating with Product, Sales, Growth/Paid, and RevOps to instrument and scale enterprise demand.

You will co-own upmarket pipeline targets, design lifecycle plays from self-serve to enterprise, and drive measurable improvements in pipeline contribution and program performance.