ABM Campaign Lead - Enterprise Growth (Paid Media)

MaintainX; San Francisco (CA); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Work in the physical world

Product the industry loves

Autodesk scale

Early seat

Job summary

MaintainX in San Francisco is seeking an experienced B2B SaaS marketer to own ABM campaigns and multi-channel demand generation. You will run paid programs on LinkedIn and programmatic media, build audiences from account lists, adjust budgets based on engagement, and coordinate webinars, events, email, and direct mail aligned to Sales priorities.

You will work with Outreach and Salesforce, manage multiple campaigns, analyze performance trends, and design account plays.

Qualifications

• 4+ years in B2B SaaS marketing, with hands-on paid digital, ABM, or demand generation experience.
• Experience managing paid campaigns, ideally on LinkedIn and programmatic, and optimizing for pipeline quality rather than volume.
• A track record of executing multi-channel campaigns end to end, ideally ABM campaigns.
• Working knowledge of Outreach (or similar) and Salesforce.
• Strong project management across many campaigns and deadlines at once.
• Comfort pulling performance data, spotting trends, and explaining what they mean.
• Initiative and comfort with ambiguity: you do well in a high-growth environment where priorities pivot

Responsibilities

• Run paid ABM programs on LinkedIn and programmatic: build audiences from account lists and signals, shift budget and creative based on engagement, and test new channels as budget grows.
• Plan and launch coordinated campaigns across webinars, events, email, and direct mail, timed to account activity and Sales priorities, so Sales has a relevant touchpoint when an account shows buying signals.
• Set up and QA campaigns in our ABM and marketing tools, and keep account and contact data clean so we reach the right people.
• Write briefs for ads and landing pages for Creative and keep a refresh calendar, so no campaign goes stale.
• Report on campaign results and bring your own ideas for one-to-few and one-to-one account plays, so we can go after more high-value accounts.
• You will work closely with our Senior Manager, ABM, who sets strategy and signal design, and partner with Sales, Customer Success, Events, and Content.
• Within 6 to 12 months, you will run our paid programs independently, own your pipeline KPIs, and have designed account plays of your own.

Skills

B2B SaaS marketing

Paid digital

ABM

Demand generation

Tools

Outreach

Salesforce

Job description

MaintainX in San Francisco is seeking an experienced B2B SaaS marketer to own ABM campaigns and multi-channel demand generation. You will run paid programs on LinkedIn and programmatic media, build audiences from account lists, adjust budgets based on engagement, and coordinate webinars, events, email, and direct mail aligned to Sales priorities.

You will work with Outreach and Salesforce, manage multiple campaigns, analyze performance trends, and design account plays.