Enterprise Marketing Lead, ABM & Strategic Growth

HeyGen; Los Angeles (CA); Vor Ort; USD 200.000 - 250.000; Vollzeit

Benefits dieser Stelle

Equity

401k plan

Health benefits

Generous PTO

Parental leave

Zusammenfassung

HeyGen is seeking Head of Enterprise Marketing to build and lead our enterprise motion, targeting world-class accounts. You will partner with Enterprise Sales to define named-account strategy, develop ABM playbooks, and craft campaigns across channels.

Initially hands-on, you will shape programs, measure impact, and later scale the team. This role demands 8–12+ years in senior B2B marketing, strong collaboration with sales, and a proven ability to move high-value buyers in complex buying

Qualifikationen

• 8–12+ years of B2B marketing experience with enterprise focus
• Proven track record building and executing account-based marketing programs
• Experience with high-ACV, complex enterprise sales motions
• Strong partnership with Sales and ability to drive cross-functional initiatives

Aufgaben

• Build and lead HeyGen's enterprise marketing motion with an initial focus on strategic accounts
• Develop ABM playbooks and priority account programs with Sales
• Create targeted campaigns across paid media, digital experiences, and executive programs
• Collaborate with Growth, RevOps, Data, and Sales to convert adoption into enterprise relationships
• Scale the enterprise motion and build a high-performing team over time

Kenntnisse

ABM strategy

Cross-functional leadership

Enterprise marketing

Customer engagement

Data-driven decisions

Ausbildung

Bachelor's degree in Marketing or Business

Tools

AI tools for marketing

Jobbeschreibung

HeyGen is seeking Head of Enterprise Marketing to build and lead our enterprise motion, targeting world-class accounts. You will partner with Enterprise Sales to define named-account strategy, develop ABM playbooks, and craft campaigns across channels.

Initially hands-on, you will shape programs, measure impact, and later scale the team. This role demands 8–12+ years in senior B2B marketing, strong collaboration with sales, and a proven ability to move high-value buyers in complex buying