Enterprise Growth Marketing Lead

Ali Aydi; San Francisco (CA); Hybrid; USD 180,000 - 230,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) matching

Catered lunches

Flexible vacation

Job summary

Descript, headquartered in San Francisco with remote options in the US, seeks a Head of Enterprise Marketing to own the upmarket motion end-to-end. You will define ICPs, select target accounts, design ABM programs, and orchestrate multi-channel campaigns in collaboration with Sales, Product, Growth, and RevOps.

You'll build lifecycle plays to convert self-serve users into enterprise buyers, co-own enterprise pipeline targets, and establish measurement frameworks for channel performance and

Qualifications

• 8+ years of B2B marketing experience, with at least 3 years building or scaling an upmarket or enterprise demand motion.
• Experience at a PLG or product-led company—you understand the self-serve-to-enterprise conversion motion and have driven it.
• Consumer-to-B2B crossover experience; you know how to market to users who are also buyers.
• Strong analytical skills and a track record of building measurement frameworks that actually get used.
• Experience co-owning pipeline targets with Sales in an accountable, collaborative way.

Responsibilities

• Co-own upmarket pipeline targets with Sales, with shared accountability for sourced and influenced pipeline.
• Build and execute an enterprise demand playbook: ICP definition, target account selection, channel mix, offer strategy, and campaign design and execution.
• Develop a vertical prioritization framework: define which industries and enterprise segments to pursue, in what order, and with what message.
• Design account-based programs with messaging and experiences calibrated to high-fit accounts.
• Own and maintain an annual marketing calendar that aligns campaign activity to business milestones, seasonal growth opportunities, and pipeline targets.
• Source and manage contract and agency resources as needed.

Skills

B2B marketing

Enterprise demand motion

ABM tooling

CRM/MAP integration

AI-native marketing ops

Cross-functional collaboration

Data-driven

PLG to enterprise

Tools

CRM systems

MAP platforms

Marketing automation

Job description

Descript, headquartered in San Francisco with remote options in the US, seeks a Head of Enterprise Marketing to own the upmarket motion end-to-end. You will define ICPs, select target accounts, design ABM programs, and orchestrate multi-channel campaigns in collaboration with Sales, Product, Growth, and RevOps.

You'll build lifecycle plays to convert self-serve users into enterprise buyers, co-own enterprise pipeline targets, and establish measurement frameworks for channel performance and