ABM Growth Lead – Enterprise B2B SaaS Marketing

MaintainX; Raleigh (NC); Presencial; USD 90 000 - 130 000; Tempo integral

Resumo da oferta

MaintainX, a leading mobile-first work execution platform, seeks a Senior ABM Marketing Specialist to drive expansion within enterprise accounts. You’ll own paid ABM programs, manage LinkedIn and programmatic campaigns, and coordinate webinars, events, email, and direct mail to target accounts.

You will work with Sales, Customer Success, Events, and Content, building pipeline KPIs and account plays. 4+ years in B2B SaaS marketing are required, with hands-on paid digital experience.

Qualificações

• 4+ years in B2B SaaS marketing.
• Experience managing paid campaigns on LinkedIn and programmatic.
• Track record of executing multi-channel ABM campaigns.
• Working knowledge of Outreach (or similar) and Salesforce.
• Strong project management across many campaigns and deadlines at once.
• Comfort pulling performance data and explaining insights.

Responsabilidades

• Run our paid ABM programs on LinkedIn and programmatic; build audiences from account lists and signals, adjust budget/creative based on engagement, and test new channels as budget grows.
• Set up and QA campaigns in our ABM and marketing tools, and keep account and contact data clean.
• Write briefs for ads and landing pages for Creative; maintain a refresh calendar to avoid stagnation.
• Report on campaign results and contribute ideas for one-to-few and one-to-one account plays to expand high-value target accounts.

Conhecimentos

B2B SaaS marketing

Paid digital

ABM campaigns

Outreach familiarity

Salesforce knowledge

Ferramentas

Outreach

Salesforce

Descrição da oferta de emprego

MaintainX, a leading mobile-first work execution platform, seeks a Senior ABM Marketing Specialist to drive expansion within enterprise accounts. You’ll own paid ABM programs, manage LinkedIn and programmatic campaigns, and coordinate webinars, events, email, and direct mail to target accounts.

You will work with Sales, Customer Success, Events, and Content, building pipeline KPIs and account plays. 4+ years in B2B SaaS marketing are required, with hands-on paid digital experience.