Enterprise ABM Lead: 1:1 & Vertical Campaigns

Front Door Defense; San Francisco (CA); On-site; USD 158,000 - 198,000; Full time

Benefits offered by this job

Health, dental & vision coverage

Retirement benefits

Learning & development stipend

Generous PTO

Commuter stipend

Job summary

Scale is seeking an Account Based Marketing Lead in San Francisco to own 1:1 and industry-vertical ABM programs for top enterprise accounts. You will partner with enterprise sellers and the Head of Growth Marketing to map stakeholders, align on engagement goals, and orchestrate multi-channel campaigns across ads, direct mail, web, and in-person experiences.

You will leverage ABM platforms (Clay, Folloze, Reachdesk), marketing automation (Marketo/HubSpot), and Salesforce to track engagement and

Qualifications

• 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing.
• Experience working with enterprise sales teams on joint account planning and stakeholder mapping.
• Hands-on experience with ABM platforms and marketing automation tools, and Salesforce for pipeline tracking.
• Strong analytical skills with the ability to present campaign performance to GTM leadership and senior stakeholders.

Responsibilities

• Build and execute 1:1 ABM programs for a focused set of strategic enterprise accounts (P0 & P1), owning strategy, channel mix, sequencing, and execution end-to-end.
• Develop vertical-specific campaign strategies tailored to the buying behaviors, pain points, and use cases of target accounts in targeted industries.
• Partner with enterprise sellers and the Head of Growth Marketing on joint account planning, aligning on target stakeholders, engagement goals, content needs, and campaign timing.
• Orchestrate multichannel campaigns across digital advertising, direct mail, web and in-person experiences to engage the full buying committee.
• Track and report on account engagement signals, buying committee penetration, and pipeline influence, turning data into clear and actionable insights for sales and leadership.
• Define ABM KPIs and build reporting frameworks that demonstrate campaign impact on pipeline creation, acceleration, and revenue.
• Collaborate cross-functionally with content, product marketing, and field teams to develop account-specific messaging and personalized executive experiences, then systematize what works into a repeatable ABM playbook.
• Manage a bench of creative production and fulfillment partners, balancing ambitious ideas against turnaround time, cost and delivery logistics.

Skills

ABM

B2B marketing

Campaign management

Sales alignment

Analytics

Tools

Clay

Folloze

Reachdesk

Marketo

HubSpot

Salesforce

Job description

Scale is seeking an Account Based Marketing Lead in San Francisco to own 1:1 and industry-vertical ABM programs for top enterprise accounts. You will partner with enterprise sellers and the Head of Growth Marketing to map stakeholders, align on engagement goals, and orchestrate multi-channel campaigns across ads, direct mail, web, and in-person experiences.

You will leverage ABM platforms (Clay, Folloze, Reachdesk), marketing automation (Marketo/HubSpot), and Salesforce to track engagement and