Enterprise ABM & Demand Gen Lead

Parallel Web Systems; California; On-site; USD 170,000 - 230,000; Full time

Benefits offered by this job

Generous equity

Visa sponsorships

401K plans

Daily lunch & office snacks

Dinner at the office

Unlimited vacation

Caltrain pass reimbursement

Job summary

Parallel Web Systems seeks a data-driven marketer to design and run ABM campaigns targeting our top enterprise accounts. You will own messaging, channel mix across digital, email, direct mail, events, and executive engagement, and you’ll measure effectiveness to prove ROI.

You’ve led ABM and enterprise demand gen at a fast-growing B2B tech company, using CRM, marketing automation, intent data, and account intelligence tools to segment, target, and measure outcomes.

Qualifications

• Have run ABM and enterprise demand gen at a high-growth B2B technology company.
• You’ve worked inside CRM, marketing automation, intent data, and account intelligence tools to segment, target, and measure.
• You write for the channel and format, protect the brand’s voice, and avoid AI slop.

Responsibilities

• Design and run 1:1, 1:few, and 1:many ABM campaigns against high-value enterprise accounts.
• Own campaigns end to end: messaging, channel mix across digital, email, direct mail, events, and executive engagement.
• Measure and prove what works; drive account engagement, funnel conversion, and marketing-sourced pipeline.
• Partner with our senior enterprise marketer to turn one-off plays into repeatable programs.
• You’ll be accountable for account engagement, funnel conversion, and marketing-sourced pipeline.

Skills

ABM campaigns

Enterprise demand gen

CRM

Marketing automation

Intent data

Account intelligence tools

Content for channels

Tools

Salesforce

Marketing automation tools

Intent data platforms

Account intelligence tools

Job description

Parallel Web Systems seeks a data-driven marketer to design and run ABM campaigns targeting our top enterprise accounts. You will own messaging, channel mix across digital, email, direct mail, events, and executive engagement, and you’ll measure effectiveness to prove ROI.

You’ve led ABM and enterprise demand gen at a fast-growing B2B tech company, using CRM, marketing automation, intent data, and account intelligence tools to segment, target, and measure outcomes.