ABM & Demand Gen Lead for B2B Tech

RAPIDFORT; United States; On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Equity participation

Health benefits

Paid time off

401(k) retirement plan

Job summary

RAPIDFORT seeks an experienced, hands-on digital marketing leader in the United States to execute ABM, webinars, nurture, and demand generation programs across channels. You will work closely with the Head of Demand Generation and leverage messaging from Product Marketing to launch campaigns and drive measurable results.

This execution-first role focuses on building, launching, optimizing, and scaling campaigns that generate pipeline, while contributing insights to improve performance and inform

Qualifications

• 7–10 years of experience in digital marketing, demand generation, or campaign execution (B2B tech preferred).
• Hands-on experience managing campaigns across PPC, paid social, email, landing pages, etc.
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
• Strong execution skills with attention to detail and ability to manage multiple campaigns simultaneously.
• Working knowledge of analytics tools (Google Analytics, dashboards, Excel/Sheets).
• Understanding of marketing funnels, lead generation, and conversion optimization.
• Strong written and verbal communication skills.
• Bachelor’s degree in marketing, business, or related field.

Responsibilities

• Architect, design, create, and implement a state-of-the art ABM strategy and program.
• Generate personalized nurture programs and sequences for inbound MQLs.
• Hands-on ABM outbound campaign specialist and target account scoping.
• Develop lead scoring strategy for CRM (HubSpot).
• Match ICPs to buyer personas and optimize content reuse/re-targeting.
• Lead webinar programs and initiatives, securing presenters and moderating sessions.
• Translate product marketing content into campaign assets (ads, emails, landing pages).
• Support ABM campaigns targeting key accounts and personas.

Skills

Digital marketing

Demand generation

ABM strategy

Campaign execution

Lead scoring

Analytics & optimization

Multi-channel marketing

Content adaptation

Education

Bachelor's degree in marketing, business, or related field

Tools

HubSpot

Salesforce

Google Analytics

Google Tag Manager

LinkedIn Ads

Google Ads

Reddit Ads

Job description

RAPIDFORT seeks an experienced, hands-on digital marketing leader in the United States to execute ABM, webinars, nurture, and demand generation programs across channels. You will work closely with the Head of Demand Generation and leverage messaging from Product Marketing to launch campaigns and drive measurable results.

This execution-first role focuses on building, launching, optimizing, and scaling campaigns that generate pipeline, while contributing insights to improve performance and inform