Enterprise ABM Lead: Build High-Impact Demand Programs

Parallel Web Systems

San Francisco, Palo Alto (CA, CA)

On-site

USD 120,000 - 180,000

Full time

5 days ago

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Benefits offered by this job

Competitive salary

Generous equity

Visa sponsorships

401K plans

Daily lunch & office snacks

Dinner at the office

Unlimited vacation

Caltrain pass reimbursement

Job summary

Parallel Web Systems is seeking a hands-on ABM and enterprise demand gen leader to build and scale our account-based marketing program from the ground up. You will design and run multi-channel campaigns, align with the enterprise sales team, and own messaging, channel mix, and measurement that proves ROI.

You will work in a high-growth B2B tech environment, using CRM, marketing automation, and intent data tools to segment, target, and optimize programs for maximum pipeline impact.

Qualifications

Experience running ABM and enterprise demand gen in a high-growth B2B tech environment.
Ability to segment, target, and measure using CRM, marketing automation, and intent data tools.
Strong content creation and brand-safe communication across channels.

Responsibilities

Own end-to-end ABM campaigns across digital, email, direct mail, events, and executive engagement.
Collaborate with enterprise sales to map targets, buying committees, and personal outreach.
Measure funnel impact and marketing-sourced pipeline; optimize programs for efficiency and scale.

Skills

ABM

Enterprise demand gen

Analytics

Content writing

Tools

CRM systems

Marketing automation

Intent data platforms

Account intelligence tools

Job description

You will work in a high-growth B2B tech environment, using CRM, marketing automation, and intent data tools to segment, target, and optimize programs for maximum pipeline impact.

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