ABM Demand Gen & Field Marketing Lead

Circadian; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive Compensation

Unlimited PTO

Medical, Dental, Vision insurance

Employee stock options

401k matching

Job summary

ketteQ is seeking an experienced Demand Generation & Field Marketing Manager to drive integrated programs across ABM, email, paid media, webinars and events. You will collaborate with Sales, Brand, Product and PR to build campaigns that engage priority accounts and accelerate pipeline.

You’ll own multi‑channel demand gen, measure ROI, optimize programs, and manage budgets and vendors. This role requires strategic thinking, hands‑on execution, and end‑to‑end leadership from concept to event

Qualifications

• 5+ years of B2B marketing experience in enterprise SaaS or a similar complex environment.
• Proven track record building and executing demand generation programs that drive pipeline.
• Experience with field marketing including events, conferences and webinars.
• Hands-on expertise with marketing automation platforms (HubSpot) and CRM systems (Salesforce).
• Strong multi-channel and account-based marketing program expertise.
• Deep understanding of the B2B buyer journey, lead lifecycle, and Sales/Marketing handoff.
• Ability to measure campaign performance, ROI and pipeline contribution.

Responsibilities

• Develop and execute an integrated demand generation and field marketing strategy aligned with growth objectives.
• Own multi-channel campaigns across email, paid media, content syndication, ABM, webinars, events and more.
• Develop audience segmentation and targeting for priority industries, personas and named accounts.
• Build nurture and lifecycle programs to move prospects from engagement to qualified opportunities.
• Partner with Sales on target account selection, activation, follow-up and progression.
• Lead field marketing through conferences, executive dinners, webinars and hosted programs.
• Set clear audience, engagement and pipeline objectives for field programs and events.
• Manage budgets, vendors, sponsorships and execution with support from the Marketing Assistant.
• Ensure HubSpot campaigns align with Salesforce and other systems.
• Track marketing-sourced and influenced pipeline and ROI for continuous optimization.
• Collaborate with Digital & Social Media, Brand, PR, and website teams on program execution.
• Help establish scalable demand generation and lead-management processes.

Skills

B2B marketing

ABM programs

Multi-channel marketing

Campaign analysis

Strategic planning

Tools

HubSpot

Salesforce

Job description

ketteQ is seeking an experienced Demand Generation & Field Marketing Manager to drive integrated programs across ABM, email, paid media, webinars and events. You will collaborate with Sales, Brand, Product and PR to build campaigns that engage priority accounts and accelerate pipeline.

You’ll own multi‑channel demand gen, measure ROI, optimize programs, and manage budgets and vendors. This role requires strategic thinking, hands‑on execution, and end‑to‑end leadership from concept to event