Enterprise ABM & Demand Gen Architect

Parallel; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Competitive salary

Generous equity

Visa sponsorships

401K plans

Daily lunch

Office snacks

Dinner at the office

Unlimited vacation

Caltrain pass

Job summary

Parallel is building an account-based marketing program from the ground up. You’ll design and run 1:1, 1:few, and 1:many campaigns against our highest-value enterprise accounts, working directly with the enterprise sales team to pick targets, map buying committees, and personalize outreach that moves deals forward.

You’ll own the campaigns end to end: messaging, channel mix across digital, email, direct mail, events, and executive engagement, and the measurement that proves what worked.

Qualifications

• Experience designing ABM programs for enterprise accounts.
• Proficient use of CRM, marketing automation, and intent data tools.
• Ability to segment, target, and measure campaigns.

Responsibilities

• Design and run ABM campaigns for enterprise accounts.
• Own messaging and channel mix (digital, email, direct mail, events).
• Measure and optimize campaign performance.

Skills

ABM campaigns

Enterprise demand gen

CRM

Marketing automation

Intent data

Account intelligence

Targeting

Measurement

Content writing

Tools

CRM tools

Marketing automation tools

Job description

Parallel is building an account-based marketing program from the ground up. You’ll design and run 1:1, 1:few, and 1:many campaigns against our highest-value enterprise accounts, working directly with the enterprise sales team to pick targets, map buying committees, and personalize outreach that moves deals forward.

You’ll own the campaigns end to end: messaging, channel mix across digital, email, direct mail, events, and executive engagement, and the measurement that proves what worked.