Enterprise ABM Lead: 1:1 Campaigns & Growth

Scale AI, Inc.; New York (NY); On-site; USD 158,000 - 198,000; Full time

Benefits offered by this job

Health, dental and vision benefits

Retirement benefits

Learning and development stipend

Generous PTO

Commuter stipend

Job summary

Scale AI, Inc. is seeking an Account Based Marketing Lead to build and execute 1:1 ABM programs for high-priority enterprise accounts.

You will partner with the Enterprise GTM team to develop vertical-specific strategies across Healthcare, Financial & Professional Services, and Consumer sectors, and orchestrate multichannel campaigns from planning to measurement. The role demands 5+ years in B2B marketing with ABM focus, strong analytics, and hands-on use of ABM platforms, marketing automation,

Qualifications

• 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing and a track record of pipeline delivery at enterprise accounts.
• Experience partnering with enterprise sales on joint account planning, stakeholder mapping, and coordinated campaign execution.
• Hands-on experience with ABM platforms (Clay, Folloze, Reachdesk), marketing automation (Marketo or HubSpot), and Salesforce for pipeline tracking and attribution.
• Strong analytical skills with a bias for action and the ability to present campaign performance and strategy to GTM leadership.

Responsibilities

• Build and execute 1:1 ABM programs for strategic enterprise accounts (P0 & P1).
• Develop vertical-specific campaign strategies tailored to target industries.
• Partner with enterprise sellers and the Head of Growth Marketing on joint account planning.
• Orchestrate multichannel campaigns across digital advertising, direct mail, web and in-person experiences.
• Track and report on account engagement signals and pipeline influence; translate data into actionable insights for sales and leadership.
• Define ABM KPIs and reporting frameworks to demonstrate impact on pipeline and revenue.
• Collaborate with content, product marketing, and field teams to develop messaging and a repeatable ABM playbook.
• Manage a bench of creative production and fulfillment partners.

Skills

ABM strategy

Enterprise pipeline

Cross-functional collaboration

Analytics

Campaign management

Tools

Clay

Folloze

Reachdesk

Marketo

HubSpot

Salesforce

Job description

Scale AI, Inc. is seeking an Account Based Marketing Lead to build and execute 1:1 ABM programs for high-priority enterprise accounts.

You will partner with the Enterprise GTM team to develop vertical-specific strategies across Healthcare, Financial & Professional Services, and Consumer sectors, and orchestrate multichannel campaigns from planning to measurement. The role demands 5+ years in B2B marketing with ABM focus, strong analytics, and hands-on use of ABM platforms, marketing automation,