ABM Campaign Architect for Mid‑Market Demand Gen

Sprites; San Francisco (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Campfire is seeking a seasoned marketer to design and run integrated campaigns and account-based programs across paid, email, web, content, events, and sales outreach. You’ll own the campaign calendar and target account program with Sales, driving pipeline.

You’ll partner with Marketing Ops, Paid Media, Field, Partner Marketing and Product Marketing to execute ABM, turn account signals into actions, and continuously optimize campaigns with weekly reviews and scalable templates.

Qualifications

• 5+ years in B2B demand generation or ABM with pipeline ownership.
• Hands-on experience in a marketing automation platform and a CRM.
• Experience running ABM with Sales and cross-functional alignment.
• Familiarity with ABM and intent platforms.
• Strong project management and ability to adapt plans.

Responsibilities

• Build and run the integrated campaign calendar: quarterly themes and launches.
• Own ABM program end-to-end with account-level personalization.
• Execute in the marketing automation platform with nurtures, workflows, segmentation.
• Partner with Paid Media, Field, Partner Marketing, and Product Marketing.
• Operate intent/ABM platform and run weekly account reviews with Sales.
• Own campaign reporting on engagement and pipeline progression.
• Build repeatable templates and playbooks for scale.

Skills

B2B demand generation

ABM strategy

Multi-channel campaigns

Campaign calendar management

Cross-functional collaboration

Tools

HubSpot

Marketo

Salesforce

6sense

Demandbase

RollWorks

Web personalization tools

Job description

Campfire is seeking a seasoned marketer to design and run integrated campaigns and account-based programs across paid, email, web, content, events, and sales outreach. You’ll own the campaign calendar and target account program with Sales, driving pipeline.

You’ll partner with Marketing Ops, Paid Media, Field, Partner Marketing and Product Marketing to execute ABM, turn account signals into actions, and continuously optimize campaigns with weekly reviews and scalable templates.