Enterprise ABM Lead: 1:1 Campaigns & Growth

Scaleai; San Francisco, New York (CA, NY); On-site; USD 158,000 - 198,000; Full time

Benefits offered by this job

Health, dental, vision coverage

Retirement benefits

Learning & development stipend

Generous PTO

commuter stipend

Job summary

Scale is seeking an Account Based Marketing Lead to build and execute 1:1 ABM programs for strategic enterprise accounts across Healthcare, Financial & Professional Services, and Consumer sectors. You will partner with the Enterprise GTM team and Head of Growth Marketing to align on target stakeholders, content needs, and campaign timing.

You will orchestrate multi-channel campaigns, track engagement signals, and define KPIs to demonstrate impact on pipeline and revenue.

Qualifications

• 5+ years of B2B marketing with at least 3 years focused on ABM for enterprise accounts
• Experience partnering with enterprise sales on joint account planning and execution
• Hands-on with ABM platforms and marketing automation and pipeline attribution

Responsibilities

• Build and execute 1:1 ABM programs for strategic enterprise accounts
• Develop vertical-specific campaign strategies for target industries
• Partner with enterprise sellers and GTM to align on stakeholders and content needs
• Orchestrate multichannel campaigns across digital, direct mail, web, and in-person experiences
• Track engagement signals and pipeline influence, delivering actionable insights
• Define ABM KPIs and reporting frameworks to show campaign impact
• Collaborate cross-functionally to develop account-specific messaging and scalable ABM playbooks
• Manage production partners balancing creative ideas with costs and timing

Skills

ABM strategy

Enterprise marketing

Analytics & reporting

Executive stakeholder communication

Tools

Clay

Folloze

Reachdesk

Marketo

HubSpot

Salesforce

Job description

Scale is seeking an Account Based Marketing Lead to build and execute 1:1 ABM programs for strategic enterprise accounts across Healthcare, Financial & Professional Services, and Consumer sectors. You will partner with the Enterprise GTM team and Head of Growth Marketing to align on target stakeholders, content needs, and campaign timing.

You will orchestrate multi-channel campaigns, track engagement signals, and define KPIs to demonstrate impact on pipeline and revenue.