Paid Search & Performance Marketing Specialist

Pearson

Salem (OR)

Presencial

USD 55.000 - 140.000

Jornada completa

hace 16 horas

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Descripción de la vacante

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns aimed at increasing student enrollment. You’ll execute, monitor, and optimize across multiple markets, reporting performance and opportunities for improvement.

Collaboration with internal teams and agencies is essential to drive efficient campaigns and measurable results. The role emphasizes data-driven decision-making, proficiency with Google Ads and Analytics, and a focus on optimizing cost

Formación

3–6 years hands-on experience managing Paid Search (SEM) campaigns.
Strong analytics and data-driven optimization.
Proficiency with Google Ads and Google Analytics.
Experience with SA360 and bid management.
Excellent communication and attention to detail.

Responsabilidades

Manage day-to-day execution of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
Monitor campaign performance and optimize to meet enrollment goals.
Conduct keyword research and search query analysis.
Prepare recurring performance reports and share insights with stakeholders.
Collaborate with agencies and internal teams to ensure timely updates and optimizations.
Ensure accurate tracking, reporting, and budget delivery.