Enrollment Growth: Performance Marketing Specialist

Pearson; Richmond (VA); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns across Google Ads, Microsoft Ads, and SA360, driving adoption of educational products and new student enrollment.

Reporting to the Principal, Performance Marketing, this role collaborates with internal stakeholders and agency partners to ensure campaigns are efficient, and optimization opportunities are identified. A strong data-driven mindset is essential.

Qualifications

• 3-6 years of hands-on experience managing Paid Search (SEM) campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with bid management platforms such as SA360 is preferred.
• Experience analyzing campaign performance data and making optimization recommendations.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Proficiency with Excel and performance reporting tools.
• Strong written and verbal communication skills.

Responsibilities

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations.
• Monitor campaign performance daily and identify performance trends, issues, or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Support campaign launches, promotions, enrollment season initiatives, and market-specific programs.
• Ensure campaign settings, budgets, and targeting configurations are accurately maintained.

Skills

Paid search management

Campaign management

Data analysis

Attention to detail

Problem solving

Time management

Communication

Digital marketing

Tools

Google Ads

Google Analytics

SA360

Microsoft Ads

Excel

Job description

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns across Google Ads, Microsoft Ads, and SA360, driving adoption of educational products and new student enrollment.

Reporting to the Principal, Performance Marketing, this role collaborates with internal stakeholders and agency partners to ensure campaigns are efficient, and optimization opportunities are identified. A strong data-driven mindset is essential.