Paid Search Performance Specialist

Pearson; Santa Fe (NM); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson in the United States is seeking a detail-oriented Specialist, Performance Marketing to drive paid search campaigns and enrollments across markets. You will execute, monitor, optimize, and report on campaigns with a focus on efficiency and impact.

Reporting to the Principal, Performance Marketing, you will work with internal teams and agencies to implement updates, analyze data, and identify optimization opportunities to improve enrollment volumes and cost per enrollment.

Qualifications

• 3–6 years of hands-on experience managing Paid Search campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with SA360 bid management.
• Experience analyzing campaign performance data and making optimization recommendations.
• Strong analytical and problem-solving skills.
• Proficiency with Excel and performance reporting tools.
• Strong written and verbal communication skills.

Responsibilities

• Campaign Execution & Management: support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Optimization & Testing: assist in testing, analyze data, and optimize campaigns to improve enrollment and efficiency.
• Reporting & Analytics: prepare recurring performance reports and communicate insights to stakeholders.
• Agency & Cross-Functional Support: collaborate with agency partners and internal teams to implement updates and meet objectives.
• Operational Excellence: maintain documentation, QA checks, and seek automation opportunities.

Skills

Google Ads

Google Analytics

SA360

Excel

Paid Search

Data analysis

Communication

Tools

SA360

Google Ads

Google Analytics

Excel

Job description

Pearson in the United States is seeking a detail-oriented Specialist, Performance Marketing to drive paid search campaigns and enrollments across markets. You will execute, monitor, optimize, and report on campaigns with a focus on efficiency and impact.

Reporting to the Principal, Performance Marketing, you will work with internal teams and agencies to implement updates, analyze data, and identify optimization opportunities to improve enrollment volumes and cost per enrollment.