End-to-End Admissions Leader — Bay Area Private School

Crossover; Santa Barbara (CA); On-site; USD 225,000 - 275,000; Full time

Job summary

Alpha School is seeking a Director of Admissions to drive enrollment at one Bay Area campus (Palo Alto or San Rafael). You will personally generate qualified family demand, own the entire admissions journey, and lead tours and information sessions for high‑net‑worth families.

You will manage multiple relationships across stages, track progress in HubSpot and our SIS, and quarterly refine the admissions playbook. This role is fully on-site, five days a week in the Bay Area.

Qualifications

• 3+ years in premium client-facing roles with individual or family buyers at $25K+ per client
• Ownership of end-to-end admissions journey: application to onboarding
• Measurable growth or customer-acquisition numbers you owned
• 7+ concurrent client/family relationships tracked in a CRM or database
• Hands-on use of AI tools in client-facing workflows
• Experience leading in-person tours and presentations for high-net-worth audiences

Responsibilities

• Generate own qualified family demand through preschool relationships, partnerships, events, and referrals
• Own the admissions journey from inquiry to onboarding and enrollment decisions
• Lead campus tours, open houses, and information sessions and defend the Alpha model to analytical parents
• Maintain 7+ active family relationships across stages with tracked status and next actions
• Report weekly on pipeline health and rewrite local admissions playbook and FAQs

Skills

Premium client-facing

End-to-end admissions

Lead generation

Local partnerships

AI-assisted outreach

In-person tours

Tools

HubSpot

SIS

Job description

Alpha School is seeking a Director of Admissions to drive enrollment at one Bay Area campus (Palo Alto or San Rafael). You will personally generate qualified family demand, own the entire admissions journey, and lead tours and information sessions for high‑net‑worth families.

You will manage multiple relationships across stages, track progress in HubSpot and our SIS, and quarterly refine the admissions playbook. This role is fully on-site, five days a week in the Bay Area.