Bay Area Admissions & Enrollment Growth Director

Crossover; Simi Valley (CA); On-site; USD 225,000 - 275,000; Full time

Job summary

Alpha is hiring a Director of Admissions and Enrollment tasked with building a Bay Area campus presence. You will generate demand, own the end-to-end enrollment journey, and lead tours for high-net-worth families, all on-site in Palo Alto or San Rafael.

You will manage 7+ active relationships, perform weekly pipeline reporting, and rewrite the local admissions playbook to fit the Alpha model. A proven track record in premium client-facing roles is essential.

Qualifications

• 3+ years in premium client-facing roles where a buyer was involved at $25K+ per client or $2K+ per month.
• End-to-end ownership of the client/admissions journey: application to onboarding.
• Measurable growth or customer-acquisition results owned by you.

Responsibilities

• Generate your own demand through preschools, feeder schools, partnerships, events, and referrals.
• Own the entire inquiry-to-enrollment process and onboarding.
• Lead campus tours, open houses, and information sessions for analytical, skeptical parents.
• Maintain 7+ active family relationships with tracked status in CRM/SIS.
• Weekly pipeline reporting and updated local admissions playbook.

Skills

Premium client-facing roles

End-to-end admissions journey

Growth metrics ownership

Relationship management

AI tools in client workflow

High-net-worth stakeholder engagement

Executive communication

Tools

HubSpot

SIS

Job description

Alpha is hiring a Director of Admissions and Enrollment tasked with building a Bay Area campus presence. You will generate demand, own the end-to-end enrollment journey, and lead tours for high-net-worth families, all on-site in Palo Alto or San Rafael.

You will manage 7+ active relationships, perform weekly pipeline reporting, and rewrite the local admissions playbook to fit the Alpha model. A proven track record in premium client-facing roles is essential.