Email Marketing Lead: Personalization & Growth (Atlanta)

Bed Bath & Beyond; Seattle (WA); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Paid time off

Vision insurance

Job summary

Bed Bath & Beyond is seeking an Email Marketing Specialist to develop, implement, track and optimize our B2C campaigns across all digital channels, including SMS. You will lead campaigns from concept to execution, collaborating with team members and vendors to ensure timely launches.

The role focuses on building targeted audiences, executing tests, and using data to personalize messages while maintaining compliance with international regulations.

Qualifications

• Proven experience managing an email marketing program.
• Hands-on experience with marketing automation platforms.
• Knowledge of email regulations (GDPR/CASL) and compliance.
• Experience growing and analyzing large email databases.
• Experience building email campaigns from scratch.

Responsibilities

• Produce and execute all email and SMS campaigns from templates, HTML, copy, QA, and scheduling.
• Support lifecycle programs: prospecting, win-back, nurturing, post-purchase, loyalty, and transactional emails.
• Build segments to drive engagement and revenue against KPIs.
• Manage email/SMS calendar aligned with priorities and forecasts.
• Use customer data to personalize messages.
• Run A/B tests and analyze results to improve performance.
• Collaborate with designers and copywriters to optimize email creative.
• Render test across devices and email clients to ensure compatibility.
• Provide regular performance reports with opens, clicks, revenue, and unsubscribes.

Skills

Email marketing

Marketing automation

Regulatory compliance (GDPR/CASL)

Analytics & reporting

Copywriting

Tools

Google Analytics

HTML/CSS

SQL querying

Marketing CMS tools

A/B testing

Job description

Bed Bath & Beyond is seeking an Email Marketing Specialist to develop, implement, track and optimize our B2C campaigns across all digital channels, including SMS. You will lead campaigns from concept to execution, collaborating with team members and vendors to ensure timely launches.

The role focuses on building targeted audiences, executing tests, and using data to personalize messages while maintaining compliance with international regulations.