Lifecycle Marketing Automation Manager

Overstock.com; Nashville (TN); On-site; USD 55,000 - 75,000; Full time

Job summary

Bed Bath & Beyond is seeking an Email Marketing Specialist to setup and optimize marketing automation platforms and manage lifecycle campaigns in a fast-paced environment. You will collaborate with design, content, and development teams to drive strategy and tactics that improve engagement.

The role requires 1+ years of Email Marketing experience and strong analytical skills. Proficiency in Excel and English copy editing is expected, with opportunities to work beyond normal hours as needed.

Qualifications

• 1+ years of Email Marketing experience.
• Proficiency in Excel and Microsoft Office.
• Strong analytical skills and attention to detail.
• Ability to learn quickly in a fast-paced environment.
• English copy editing skills.

Responsibilities

• Set up and maintain a variety of marketing automation platforms.
• Work with a team of design/UX, content, and developer professionals to recommended strategies and tactics.
• Build and manage Email & Push lifecycle & promotional campaigns.
• Perform A/B tests on segmentation, cadences, subject lines, copy, offers and layout to drive improved results.
• Create and deliver reports for email marketing initiative results and activity to key stakeholders.
• Understand operations, systems, and data related to the email and push programs.
• Collaborate with other Automation Managers to build and optimize campaigns by monitoring and analyzing results.
• Cross-functionally coordinate with design, merchandising, FED and other departments, as needed.
• Provide strategic direction to optimize Key Performance Metrics, KPIs, of Email & Push campaigns.
• Create personalized, ad-hoc, and automated campaigns.
• Coordinate with Database Application Administrators, Marketing Analytics, FED & development teams to build customer segmentation and personalization.
• Create ad hoc queries, analyses and reports as needed, optimized for end-users.
• Perform other duties as required and assigned by manager and upper management.
• Follow legal policies as directed.

Skills

Email Marketing

SQL familiarity

HTML knowledge

MS-Excel

English copy editing

Time management

Multitasking

Education

Bachelor's degree in Marketing, Economics, Finance, Information Systems, Business Management or related field

Job description

Bed Bath & Beyond is seeking an Email Marketing Specialist to setup and optimize marketing automation platforms and manage lifecycle campaigns in a fast-paced environment. You will collaborate with design, content, and development teams to drive strategy and tactics that improve engagement.

The role requires 1+ years of Email Marketing experience and strong analytical skills. Proficiency in Excel and English copy editing is expected, with opportunities to work beyond normal hours as needed.