Email & SMS Marketing Lead – US-Focused Campaigns

Fresh; New York (NY); On-site; USD 100,000 - 135,000; Full time

Benefits offered by this job

Fresh & LVMH trainings

EAP & mental health support

Paid time off

401k with company match

Fresh in-store discounts

Job summary

Fresh, based in New York, is seeking an Email & SMS Marketing Lead to drive US-centric campaigns and scalable global programs. You will own the end-to-end email and SMS workflows, calendar, testing, and performance analysis to fuel revenue and engagement across key touchpoints.

The role requires 4–7+ years in email/SMS marketing, Adobe Campaign expertise, and strong analytics. You will collaborate with Global Marketing, eCommerce, and agency partners, leveraging tools like BeeFree and Qlik.

Qualifications

• 4-7+ years of experience managing email and/or SMS programs with proven results.
• Bachelor's degree in business, marketing, communications, or related field.
• Experience with enterprise email platforms (e.g., Adobe Campaign) and HTML.
• Strong analytical skills and ability to translate data into action.
• Proficiency in Microsoft Excel and CRM platforms is a plus.

Responsibilities

• Manage the email and SMS marketing strategy with a US-led focus across channels.
• Own the execution and optimization of all email/SMS workflows, calendars, and UAT.
• Monitor performance, forecast inputs, budget tracking, and reporting; identify growth opportunities.
• Coordinate the marketing calendar with launches, promotions, and commercial initiatives.
• Partner with Global Marketing, eCommerce, Creative, Digital, Analytics, Technology, and agencies.

Skills

Email marketing

SMS marketing

Campaign management

Analytics

Excel

CRM tools

HTML knowledge

Education

Bachelor's degree in business/marketing

Tools

Adobe Campaign

BeeFree

Qlik

Job description

Fresh, based in New York, is seeking an Email & SMS Marketing Lead to drive US-centric campaigns and scalable global programs. You will own the end-to-end email and SMS workflows, calendar, testing, and performance analysis to fuel revenue and engagement across key touchpoints.

The role requires 4–7+ years in email/SMS marketing, Adobe Campaign expertise, and strong analytics. You will collaborate with Global Marketing, eCommerce, and agency partners, leveraging tools like BeeFree and Qlik.