Lifecycle Marketing Lead: Personalization & Growth

Edible Brands; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

Edible Brands in Atlanta, GA is seeking a Lifecycle Marketing Manager to lead personalized lifecycle campaigns across email, SMS, push and other owned channels, leveraging insights to boost engagement, retention, and customer lifetime value.

You will collaborate with Marketing, Product, Analytics, Creative, and Technology teams to optimize customer journeys, test new ideas, and drive growth across our multi-brand portfolio. This onsite role reports to the Marketing organization.

Qualifications

• 3–5+ years of lifecycle marketing, CRM, email marketing, or marketing automation.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience with marketing automation platforms such as Twilio Segment, Twilio SendGrid, Cordial, or other ESPs.
• Strong understanding of segmentation, personalization, automation, A/B testing, and campaign reporting.
• Experience using customer data to optimize campaigns and improve engagement, retention, and CLV.
• Working knowledge of CRM systems and marketing tech integrations.

Responsibilities

• Develop and execute lifecycle marketing campaigns across email, SMS, push notifications, and other owned channels.
• Build customer segments and personalized messaging that improve engagement, retention, and repeat purchases.
• Own campaign execution from planning to deployment, reporting, and optimization.
• Design and maintain automated customer journeys that improve the customer experience and drive measurable results.
• Collaborate with Marketing, Product, Analytics, Creative, and Engineering teams to launch campaigns and enhance customer experiences.
• Analyze campaign performance and leverage insights to optimize messaging, timing, and audience targeting.
• Lead A/B testing initiatives to improve campaign effectiveness and customer engagement.
• Support integration and optimization of marketing automation platforms, customer data, and lifecycle tools.
• Maintain data quality and troubleshoot campaign or platform issues as needed.
• Evaluate channel orchestration strategies to determine the optimal use of Email, SMS, and Push throughout the customer lifecycle.
• Stay informed on lifecycle marketing trends, emerging technologies, and best practices to continuously improve our programs.

Skills

Lifecycle marketing

CRM

Email marketing

Marketing automation

A/B testing

Campaign reporting

Data-driven decisions

Education

Bachelor's degree in Marketing or related field

Tools

Twilio Segment

Twilio SendGrid

Cordial

Job description

Edible Brands in Atlanta, GA is seeking a Lifecycle Marketing Manager to lead personalized lifecycle campaigns across email, SMS, push and other owned channels, leveraging insights to boost engagement, retention, and customer lifetime value.

You will collaborate with Marketing, Product, Analytics, Creative, and Technology teams to optimize customer journeys, test new ideas, and drive growth across our multi-brand portfolio. This onsite role reports to the Marketing organization.