CRM Marketing Specialist: Email & SMS Growth Pro

Brooks Brothers; New York (NY); On-site; USD 57,000 - 74,000; Full time

Benefits offered by this job

Medical/Dental/Vision

Employee discount

401(k) match

Job summary

Brooks Brothers is seeking an Associate CRM Marketing Manager to lead end-to-end email and SMS programs, building, launching, and optimizing targeted broadcasts and promotions.

You will work with creative, merchandising, and analytics teams to drive engagement, traffic, and revenue through smarter segmentation and high-performing channel execution. 2–5 years in CRM or digital marketing and proficiency with Attentive, SFMC, Klaviyo, or Braze are expected.

Qualifications

• 2–5 years of hands-on CRM, email marketing, SMS marketing, and audience segmentation.
• Experience in fashion retail, eCommerce, or DTC is strongly desired.
• Hands-on proficiency with marketing automation platforms and SMS tools.
• Strong data logic, list management, and cohort building.
• Working knowledge of HTML/CSS for email tweaks and dynamic content.

Responsibilities

• Build, QA, schedule, and deploy multi-channel campaigns across Email and SMS.
• Develop dynamic audience segments for targeted content and offers.
• Execute A/B and multivariate tests to optimize opens, CTRs, and conversions.
• Monitor deliverability, list health, and regulatory compliance (CAN-SPAM, TCPA).
• Track CRM metrics, report results, and share actionable insights.
• Collaborate with copywriters, designers, and merchandising for on-brand campaigns.

Skills

CRM marketing

Email marketing

SMS marketing

Audience segmentation

HTML/CSS

Analytics

A/B testing

Cross-functional collaboration

Education

Bachelor’s degree

Tools

Attentive

Salesforce Marketing Cloud

Klaviyo

Braze

Job description

Brooks Brothers is seeking an Associate CRM Marketing Manager to lead end-to-end email and SMS programs, building, launching, and optimizing targeted broadcasts and promotions.

You will work with creative, merchandising, and analytics teams to drive engagement, traffic, and revenue through smarter segmentation and high-performing channel execution. 2–5 years in CRM or digital marketing and proficiency with Attentive, SFMC, Klaviyo, or Braze are expected.