Email & SMS Marketing Manager — Lifecycle Automation Pro

Balfour & Company; Florida; On-site; USD 70,000 - 100,000; Full time

Job summary

Balfour & Co. seeks a Digital Marketing Manager, Email & SMS, to own planning, build, deployment, and performance of email and SMS programs across brands.

This on-site role reports to the VP of Ecommerce from our headquarters in Aventura, FL, requiring regulatory compliance, audience targeting, and strong inbox deliverability. The ideal candidate brings 3+ years in email marketing, familiarity with Klaviyo, HTML/CSS, and data-driven lifecycle campaigns, with a focus on engagement, conversion,

Qualifications

• Bachelor’s degree in Marketing, Communications, Technology, Business, or related field.
• 3+ years of hands-on email marketing experience; e-commerce or education/commencement industry preferred.
• Experience with ESPs (Klaviyo); knowledge of lifecycle marketing and data-driven campaigns.
• Working knowledge of HTML/CSS for email and basic SQL queries.

Responsibilities

• Plan, build, and deploy email and SMS campaigns across brands.
• Develop automated journeys (welcome, cart, post-purchase, re-engagement).
• Segment audiences and optimize lifecycle marketing strategies.
• Quality assurance of messages and deliverability monitoring.
• Analyze KPIs and report performance to drive improvements.
• Collaborate with creative, sales, e-commerce, and IT teams.

Skills

Attention to detail

Analytical thinking

Multitasking

Collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Klaviyo

HTML/CSS for email

Google Analytics

CMS platforms

SQL

Job description

Balfour & Co. seeks a Digital Marketing Manager, Email & SMS, to own planning, build, deployment, and performance of email and SMS programs across brands.

This on-site role reports to the VP of Ecommerce from our headquarters in Aventura, FL, requiring regulatory compliance, audience targeting, and strong inbox deliverability. The ideal candidate brings 3+ years in email marketing, familiarity with Klaviyo, HTML/CSS, and data-driven lifecycle campaigns, with a focus on engagement, conversion,