Campaign Automation Architect

Overstock.Com; Dallas (TX); On-site; USD 50,000 - 65,000; Full time

Job summary

Bed Bath & Beyond is seeking an Email Marketing Specialist to set up and maintain marketing automation platforms, build Email & Push campaigns, and run A/B tests to optimize KPI performance. The role collaborates with design, content, and development teams to personalize customer journeys and deliver actionable reports.

The ideal candidate has 1+ years of email marketing experience, strong Excel skills, and familiarity with SQL/HTML as a plus.

Qualifications

• Bachelor’s degree in Marketing, Economics, Finance, Information Systems, Business Management or related field.
• 1+ years Email Marketing experience.
• Familiarity with SQL and/or HTML is a plus, but not required.

Responsibilities

• Setup and maintain a variety of marketing automation platforms.
• Build and manage Email & Push lifecycle & promotional campaigns.
• Perform A/B tests on segmentation, cadences, subject lines, copy, offers and layout.
• Create and deliver reports for email marketing initiative results and activity to key stakeholders.
• Collaborate with design, merchandising, FED and other departments to optimize KPIs of Email & Push campaigns.
• Create personalized, ad-hoc, and automated campaigns.
• Coordinate with Database Administrators and Marketing Analytics teams to build segmentation and personalization.

Skills

Email marketing

A/B testing

English copy editing

Time management

Communication skills

Multitasking under pressure

Education

Bachelor’s degree in Marketing or related field

Tools

Microsoft Excel

SQL

HTML

Braze

Job description

Bed Bath & Beyond is seeking an Email Marketing Specialist to set up and maintain marketing automation platforms, build Email & Push campaigns, and run A/B tests to optimize KPI performance. The role collaborates with design, content, and development teams to personalize customer journeys and deliver actionable reports.

The ideal candidate has 1+ years of email marketing experience, strong Excel skills, and familiarity with SQL/HTML as a plus.