CRM Marketing Lead: Email & Lifecycle Automation

Brother International Corporation; Bridgewater Township (NJ); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

401(k) matching upto 4% employee

Educational assistance program

Job summary

Brother International Corporation in Bridgewater, NJ, seeks a Senior Specialist, CRM Marketing to lead email and SMS campaigns for B2B/B2C. You will design, test, deploy, and report on lifecycle programs using marketing automation tools, ensuring personalized customer experiences.

The role emphasizes collaboration across business units, front-end content development in HTML/CSS, and data-driven optimization. Hybrid work option with strong benefits.

Qualifications

• 5+ years of corporate email marketing experience, with cross-functional collaboration.
• 1 year front-end development using WYSIWYG editors and HTML/CSS.
• Experience with marketing automation platforms and email service providers.

Responsibilities

• Lead the strategy and execution of email marketing programs for B2B & B2C divisions.
• Manage day-to-day project initiation, briefing, proofing, deployment and optimization.
• Create audience criteria using data extensions and SQL for targeted campaigns.
• Set up SMS and push notifications and ensure regulatory compliance.
• Analyze KPIs and provide recommendations to improve channel performance.

Skills

Email marketing

Front-end development

SQL data extensions

Marketing automation

Salesforce Marketing Cloud

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Pardot

Responsys

Constant Contact

Job description

Brother International Corporation in Bridgewater, NJ, seeks a Senior Specialist, CRM Marketing to lead email and SMS campaigns for B2B/B2C. You will design, test, deploy, and report on lifecycle programs using marketing automation tools, ensuring personalized customer experiences.

The role emphasizes collaboration across business units, front-end content development in HTML/CSS, and data-driven optimization. Hybrid work option with strong benefits.